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Jo Malone "Made to Remember"
Purpose
Integrated Fragrance Campaign • Print + OOH + Digital Microsite Activation
Roles
Art Direction • Concept Development • Visual Design • Typography, Campaign Branding • Photo/Asset Curation • Microsite Creative Direction
Made to Remember is a romantic fragrance campaign concept for Jo Malone London that celebrates scent as a memory trigger. Created in collaboration with Ansleigh Deal and Mia Thompson, the campaign features dreamy, nostalgic visuals and an elevated luxury tone across print and OOH placements. It also includes an interactive microsite where users can share personal memories tied to their signature Jo Malone scent, turning fragrance into something emotional, story-driven, and shareable.
